Purch is a rapidly growing, constantly evolving digital content and services company that connects content and commerce. More than 100 million monthly visitors engage with our many brands—Tom’s Guide, Space.com, LiveScience, TopTenReviews, and more. We are going beyond the typical publishing approach by developing an innovative membership component to our business and now seek a dynamic marketing leader to help drive membership acquisition and engagement across our broad B2C portfolio. You will grow the lifetime value of our users and improve the consumer experience and value of all communication touch-points, accelerating revenue growth by turning readers into buyers.
We are looking for a Sr. Retention Marketing Manager to direct efforts to increase membership and engagement across the ShopSavvy brand portfolio of sites and the ShopSavvy App. The Marketing Manager will report to the VP, Membership Marketing and will work closely with the Product, Editorial and Communication teams to develop and optimize campaigns focused on membership growth and growing the lifetime value of users, including improving the consumer experience. The candidate will be responsible for gathering and reporting out metrics for campaigns and adjusting strategy and tactics based on those metrics. He/She will be expected to understand the principles of personalization and implications for creative elements and content.